A Customer Success Manifesto !

View Original

Tell me more

"𝗧𝗲𝗹𝗹 𝗺𝗲 𝗺𝗼𝗿𝗲. 𝗪𝗵𝗮𝘁 𝘄𝗲𝗿𝗲 𝘆𝗼𝘂 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗼 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗲𝗻𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗲𝗱 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲?"

Support teams are often evaluated using metrics that instill context-blindness:

⏲ Average time to ticket resolution
💵 Average cost per solved ticket
☎ Average number of contacts per resolved ticket

Hᴇʀᴇ's ᴛʜᴇ ᴘʀᴏʙʟᴇᴍ:

It leads the support teams to process a ticket by jumping to a solution. Most support teams won't ask for the context of the issue, missing a few opportunities...

When you understand the context you get to see things from the customer perspective. You even get to empathize with them sometime. People remember how you make them feel, remember?

It also allows you to feed the #customersuccess team with invaluable information that they could later use to help the customer even more and keep the customer longer. They'll thank you for it.

They may then use the information to produce #playbooks for popular contexts (a.k.a. scenarios), which btw may help the support teams solve tickets faster. And with fewer iterations. It will also be less expensive.

Meaning #support may improve their metrics by spending a couple more minutes to understand the client and the #context of tickets.

Don't skip the context question.

Context matters.